At Dermofarm, we are committed to using generative artificial intelligence (generative AI) responsibly and transparently. Here we explain when we use it and how we let you know.<\/p>\n
It is a technology that creates or transforms images, videos, audio and text based on instructions given by a person. It works with models trained on large amounts of data, which allow it to produce new content or modify content that already existed.<\/p>\n
Its results can look very real. An image, a video or a voice generated with AI can show people, products, places or situations that do not exist or that never happened, and it can sometimes be hard to tell authentic content from content generated or modified with AI. That is why we believe it is important to label the realistic content we have created or modified with generative AI.<\/p>\n
Realistic images, videos and audio that we create or modify with generative AI and publish on our website, our app or our social media carry a visible label next to the content: “Generated with AI<\/em>“<\/strong> or “Modified with AI<\/em>“<\/strong>, or the label provided by each platform.<\/p>\n Our priority is to be transparent with you, which is why we label it clearly and visibly.<\/p>\n For example:<\/p>\n We do not add the label when AI is limited to routine editing tasks that do not substantially change the original content or its meaning, such as:<\/p>\n Yes. People on our teams review content created or modified with generative AI before it is published. AI is a tool, and the final judgment is ours.<\/p>\n We do not use generative AI to simulate results, opinions or statements by professionals: what we publish corresponds to real cases and real people.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" USE OF GENERATIVE AI At Dermofarm, we are committed to using generative artificial intelligence (generative AI) responsibly and transparently. Here we explain when we use it and how we let you know. What is generative AI? It is a technology that creates or transforms images, videos, audio and text based on instructions given by a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-basic.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6938","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWhat content do we label?<\/h3>\n
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What changes do we not label?<\/h3>\n
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Are there people behind the process?<\/h3>\n
Our commitments to you<\/h3>\n